Press Release Template

A good headline can make or break a press release. Make sure your headline is catchy enough to not be passed up by competing headlines.

Headline:

Your initial paragraph should illustrate to the reader everything they need to know in a nutshell.

INCLUDE:

• Who
• When
• Why
• How

Opening Paragraph:

Give the readers some extra mind blowing information.

Optional info suggestions:

• Statistics
• Quotes
• Call to Action

Body:

Make sure to direct people to the company. Give them all of the information they need.

Company Info Suggestions:

• Website Link
• Social Media Handles
• Phone Number
• Email Address

Company Info Paragraph:

Direct the reader to who to go to for questions.

For questions or more information:

Upload the first draft here for documentation:

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Tips:

• Look for clichés
• Look for grammatical errors
• Check punctuation

Reviewer feedback:

Upload the second draft here for documentation:

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Tips

• Check for clichés
• Check for grammatical errors
• Check punctuation
• Consider the flow of the release

Reviewer feedback:

Upload final draft for documentation purposes:

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Notes to Editor: Quick note to media editors about the company and a brief description of the announcement you are making

Upload notes to editor document here:

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If a Lawyer Needs to proof the release before it is made, this is where their feedback goes

Lawyers feedback:

Who to Contact:

• Reach out to program directors
• Reach out to producers
• Reach out to reporters

Notes on communications:

Who to Contact:

• Reach out to editors or assignment desks at newspapers
• Trade journals
• Magazines

Notes on communications:

Who to Contact:

• Online newspapers
• Bloggers
• Youtubers
• Online podcasts / radio stations

Notes on Communications:

Tasks:

• List of journalists who the release was distributed to
• Links to site that have posted the release
• Links for tracking hits per post

Notes on the above:

Be familiar with your news release and news angle. Be ready with
the facts, have all materials near at hand. Be ready to fax information
immediately

Media kit upload:

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Task list

• Check online media outlets to make sure the content was posted accurately
• Send a thank you email / letter if it was posted

Task list

• Check with print outlet to make sure it was printed
• Send a thank you if it was printed
• Send followup if it was not printed

Task list

• Check with the broadcast media to see if they ran it
• Send thank you if they ran it
• Send follow up if they did not run it

INCLUDE:

• Company overview
• Biographies of Important people in the company
• FAQs
• Past accolades
• Contact information
• Photos or B-roll footage

UPLOAD THE WHOLE PACKAGE AS A ZIP FILE HERE FOR QUICK ACCESS:

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